{"id":5785,"date":"2026-06-26T11:50:31","date_gmt":"2026-06-26T09:50:31","guid":{"rendered":"https:\/\/diplomat-dental.com\/?p=5785"},"modified":"2026-06-26T11:50:32","modified_gmt":"2026-06-26T09:50:32","slug":"s-dizajnermi-z-werkemotion-o-modeli-pro","status":"publish","type":"post","link":"https:\/\/diplomat-dental.com\/sk\/s-dizajnermi-z-werkemotion-o-modeli-pro\/","title":{"rendered":"S dizajn\u00e9rmi z Werkemotion o Modeli Pro"},"content":{"rendered":"\n<p><strong>V&nbsp;tomto rozhovore sa do\u010d\u00edtate:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ak\u00fdm projektom sa venuje \u00faspe\u0161n\u00e9 dizajnov\u00e9 \u0161t\u00fadio <em>Werkemotion<\/em>,<\/li><li>ako funguje ich spolupr\u00e1ca s&nbsp;v\u00fdrobcom \u0161pi\u010dkov\u00fdch zub\u00e1rskych s\u00faprav <em>Diplomat Dental<\/em>,<\/li><li>v&nbsp;\u010dom je \u0161pecifick\u00fd dizajn zub\u00e1rskeho kresla v&nbsp;porovnan\u00ed s&nbsp;in\u00fdmi produktmi,<\/li><li>ak\u00e1 je d\u00f4le\u017eit\u00e1 ergon\u00f3mia pacienta aj&nbsp;zub\u00e1ra, ako sa testuje komfort,<\/li><li>a&nbsp;ak\u00e9 s\u00fa dnes trendy v&nbsp;modernom priemyselnom dizajne.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2894-1024x683.jpg\" alt=\"\" class=\"wp-image-5793\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2894-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2894-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2894-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2894-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2894.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>\u010comu sa prim\u00e1rne venuje Werkemotion?<\/em><\/strong><\/p>\n\n\n\n<p><em>Werkemotion<\/em> je v\u00fdskumn\u00e9 a v\u00fdvojov\u00e9 dizajnov\u00e9 \u0161t\u00fadio, ktor\u00e9 sa prim\u00e1rne zaober\u00e1 priemyseln\u00fdm a&nbsp;produktov\u00fdm dizajnom, \u0161peci\u00e1lne v&nbsp;oblasti dopravy, ale aj tzv. dizajn stylingom a&nbsp;v\u00fdvojom produktov ako tak\u00fdch pre r\u00f4zne priemyseln\u00e9 odvetvia a&nbsp;segmenty ako lodn\u00fd, automobilov\u00fd, medic\u00ednsky, po\u013enohospod\u00e1rsky \u010di spotrebnej elektroniky. Na\u0161a firma je s\u00fa\u010das\u0165ou v\u00fdvoja od prvotn\u00fdch sk\u00edc a idey a\u017e po pr\u00edpravu v\u00fdrobn\u00fdch podkladov pre s\u00e9riov\u00fa v\u00fdrobu.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\"><strong>WERKEMOTION<\/strong> | R&amp;D dizajnov\u00e9 \u0161t\u00fadio zalo\u017een\u00e9 v&nbsp;roku 2013. \u0160pecializuje sa na v\u00fdvoj, v\u00fdskum a tvorbu v&nbsp;oblasti \u0161pi\u010dkov\u00e9ho priemyseln\u00e9ho a transportn\u00e9ho produktov\u00e9ho dizajnu. Jadrom t\u00edmu je p\u00e4\u0165 sk\u00fasen\u00fdch dizajn\u00e9rov. Produkty, ktor\u00e9 dizajnovali pre <em>Diplomat Dental<\/em> a&nbsp;\u010fal\u0161\u00edch z\u00edskali viacer\u00e9 z&nbsp;t\u00fdch najprest\u00ed\u017enej\u0161\u00edch svetov\u00fdch dizajnov\u00fdch ocenen\u00ed ako <em>Red Dot Design Award<\/em>, <em>iF Design Award<\/em>, <em>German Innovation Award<\/em> \u010di <em>Big See Design Award<\/em>.<\/p>\n\n\n\n<p><strong><em>Ako vznikla spolupr\u00e1ca s Diplomat Dental?<\/em><\/strong><\/p>\n\n\n\n<p>Spolupr\u00e1ca s <em>Diplomat Dental<\/em> vznikla v roku 2018, kedy sme boli osloven\u00ed priamo ich CEO Tom\u00e1\u0161om Ner\u00e1dom, \u010di by sme mali z\u00e1ujem sa podie\u013ea\u0165 aj na dizajne produktoch ich spolo\u010dnosti. N\u00e1sledne po viacer\u00fdch prvotn\u00fdch testoch, skicovan\u00ed a&nbsp;vz\u00e1jomnom laden\u00ed sme na\u0161li ve\u013emi plynul\u00fa a prirodzen\u00fa spolupr\u00e1cu na oboch stran\u00e1ch, ktor\u00e1 dnes pom\u00e1ha vytv\u00e1ra\u0165 pr\u00e9miov\u00e9 produkty od tejto svetovej slovenskej zna\u010dky.<\/p>\n\n\n\n<p><strong><em>S akou filozofiou ste i\u0161li do spolo\u010dn\u00e9ho projektu?<\/em><\/strong><\/p>\n\n\n\n<p>Jednozna\u010dne sa pok\u00fasi\u0165 vytvori\u0165 dlhodob\u00fd a kvalitn\u00fd vz\u0165ah, ktor\u00fd m\u00f4\u017ee prin\u00e1\u0161a\u0165 hodnotn\u00e9 produkty prostredn\u00edctvom zohrania sa oboch na\u0161ich t\u00edmov. Hlavn\u00fdm cie\u013eom bolo vytvori\u0165 kompletne nov\u00fd dizajnov\u00fd jazyk a&nbsp;identitu produktov <em>Diplomat Dental<\/em> prostredn\u00edctvom \u010do najviac minimalistick\u00e9ho dizajnu. Samozrejme to vy\u017eadovalo obrovsk\u00e9 mno\u017estvo \u010dasu a testovania na prototypoch, aby&nbsp; bolo v\u0161etko odladen\u00e9 propor\u010dne, funk\u010dne, ale aj ekonomicky a&nbsp;ergonomicky. U\u017e v&nbsp;procese sme si vytvorili ur\u010dit\u00fa dizajnov\u00fa matricu, ktor\u00fa teraz ve\u013emi \u00faspe\u0161ne pou\u017e\u00edvame aj pri tvorbe \u010fal\u0161\u00edch produktov pie\u0161\u0165ansk\u00fdch <em>Diplomat Dental<\/em>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Vo svojej podstate je zub\u00e1rske kreslo a&nbsp;zostava mimoriadne komplexn\u00fd produkt.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2774-1024x683.jpg\" alt=\"\" class=\"wp-image-5799\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2774-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2774-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2774-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2774-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2774.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Je principi\u00e1lny rozdiel medzi dizajnom autoseda\u010diek \u010di kokpitov a dent\u00e1lnych kresiel?<\/em><\/strong><\/p>\n\n\n\n<p>Dizajn zub\u00e1rskych kresiel a celkovo stomatologick\u00fdch s\u00faprav m\u00e1 ve\u013emi ve\u013ea \u0161pecif\u00edk a odli\u0161nost\u00ed oproti in\u00fdm produktom spojen\u00fdm so seden\u00edm. Hlavn\u00fdm parametrom je tu hygiena, ale aj ve\u013emi komplexn\u00e1 kinetika naviazan\u00e1 na ergon\u00f3miu nielen pacienta, ale aj pracoviska lek\u00e1ra a jeho t\u00edmu. Ur\u010dit\u00e9 dizajnov\u00e9 princ\u00edpy s\u00fa v z\u00e1klade pr\u00edbuzn\u00e9, ale zameriava sa na \u00faplne odli\u0161n\u00e9 pou\u017eitie ako fix\u00e1cia tela, chrbta \u010di hlavy. \u0160pecifickou s\u00fa\u010das\u0165ou s\u00fa aj hygienick\u00e9 funkcie a abnorm\u00e1lne \u0161irok\u00fd rozsah polohovate\u013enosti kresla, \u010do je typick\u00e9 iba pre tento segment.<\/p>\n\n\n\n<p><strong><em>V \u010dom bola pr\u00e1ca na dizajne zub\u00e1rskeho kresla pre Diplomat Dental \u0161pecifick\u00e1?<\/em><\/strong><\/p>\n\n\n\n<p>V \u00favode to bolo hlavne o\u00a0tom, aby sme sa zohrali s ve\u013emi sk\u00fasen\u00fdm t\u00edmom odborn\u00edkov zo strany <em>Diplomat Dental<\/em> a na\u0161li si t\u00fa ide\u00e1lnu formu spolupr\u00e1ce. V r\u00e1mci produktu ako tak\u00e9ho najzlo\u017eitej\u0161\u00edm a asi najv\u00fdraznej\u0161\u00edm \u0161pecifikom bolo vytvori\u0165 produkt, ktor\u00fd bude esteticky doladen\u00fd aj napriek mno\u017estvu kombin\u00e1ci\u00ed najr\u00f4znej\u0161\u00edch komponentov a\u00a0ich konfigur\u00e1ci\u00ed. Vo svojej podstate je zub\u00e1rske kreslo a zostava mimoriadne komplexn\u00fd produkt.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\"><strong>Zub\u00e1rske kresl\u00e1 rady <a href=\"https:\/\/diplomat-dental.com\/sk\/product\/model-pro-600-800\/\">Model Pro<\/a> od <em>Diplomat Dental<\/em> o\u010dami dizajn\u00e9rov z\u00a0<em>Werkemotion<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\">Charakteristickou \u010drtou n\u00e1\u0161ho dizajnu je minimalizmus s\u00a0d\u00f4razom na vizu\u00e1lnu nad\u010dasovos\u0165. Integr\u00e1lnou s\u00fa\u010das\u0165ou je v\u0161ak aj funk\u010dn\u00e1 variabilita a\u00a0intuit\u00edvna konfigurovate\u013enos\u0165. K\u013e\u00fa\u010dov\u00fdm bol pre n\u00e1s najm\u00e4 jasn\u00fd a\u00a0jednotn\u00fd vizu\u00e1lny jazyk a\u00a0identita, ktor\u00e1 je zrete\u013en\u00e1 naprie\u010d cel\u00fdm produktov\u00fdm portf\u00f3liom. Dizajn je pritom v\u00a0s\u00falade so v\u0161etk\u00fdmi medic\u00ednskymi a\u00a0hygienick\u00fdmi \u0161tandardmi v\u00a0oblasti stomatol\u00f3gie. Cel\u00fd koncept sa opiera o\u00a0skvel\u00fa kinematiku, vyladen\u00fa ergon\u00f3miu a\u00a0individualiz\u00e1ciu prostredn\u00edctvom volite\u013en\u00fdch farieb a\u00a0materi\u00e1lov \u010dasti kresla ur\u010den\u00e9ho pre pohodlie pacientov. <\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\">\u0160peci\u00e1lnou pridanou hodnotou je mo\u017enos\u0165 ovl\u00e1dania cez tablet prostredn\u00edctvom v\u00fdborne u\u017e\u00edvate\u013esky a\u00a0dizajnovo vyladenej aplik\u00e1cie <em><a href=\"https:\/\/diplomat-dental.com\/sk\/diplomat-connect\/\">Diplomat Connect<\/a><\/em>. Zub\u00e1rske kresl\u00e1 a s\u00fapravy <a href=\"https:\/\/diplomat-dental.com\/sk\/product\/model-pro-600-800\/\"><em>Model Pro Series<\/em><\/a> od <a href=\"https:\/\/www.diplomat-dental.com\/\"><em>Diplomat Dental<\/em><\/a> s\u00fa ur\u010den\u00e9 pre t\u00fdch, ktor\u00ed do svojich ambulanci\u00ed \u010di klin\u00edk h\u013eadaj\u00fa najmodernej\u0161\u00ed kus zub\u00e1rskej techniky, ktor\u00fd je z\u00e1rove\u0148 kr\u00e1sny a\u00a0ergonomick\u00fd.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2844-1024x683.jpg\" alt=\"\" class=\"wp-image-5805\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2844-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2844-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2844-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2844-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2844.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Z \u010doho ste vych\u00e1dzali pri prvotn\u00fdch n\u00e1vrhoch?<\/em><\/strong><\/p>\n\n\n\n<p>Na za\u010diatku sme sa zamerali najm\u00e4 na anal\u00fdzu a re\u0161er\u0161 trhu a\u00a0konkurencie. Chceli sme vedie\u0165, ak\u00e9 s\u00fa tam produkty, a\u00a0ak\u00e9 maj\u00fa parametre. N\u00e1sledne sme si urobili anal\u00fdzu samotn\u00fdch produktov <em>Diplomat Dental<\/em> z\u00a0predch\u00e1dzaj\u00facich produktov\u00fdch gener\u00e1ci\u00ed, aby sme mali jasn\u00fa predstavu o\u00a0tom, kam to cel\u00e9 dizajnovo posun\u00fa\u0165. <\/p>\n\n\n\n<p>Po s\u00e9rii kreslen\u00fdch n\u00e1vrhov sme vytvorili nov\u00fa dizajnov\u00fa strat\u00e9giu pre produkty <em>Diplomat Dental<\/em>. Po\u010das f\u00e1zy digit\u00e1lneho v\u00fdvoja sme sa pravidelne vracali spa\u0165 ku skic\u00e1m, k re\u0161er\u0161i a\u00a0dizajnu, na ktorom sme pracovali. Je to vlastne nikdy nekon\u010diaci cyklus, ktor\u00fd je v\u0161ak st\u00e1le pevne postaven\u00fd na dizajnovej strat\u00e9gii vytvorenej v za\u010diatkoch v\u00fdvoja. Samozrejme t\u00e1 sa tie\u017e s\u00a0t\u00fdm, ako be\u017e\u00ed proces citlivo upravuje.<\/p>\n\n\n\n<p><strong><em>Ak\u00e9 ergonomick\u00e9 \u0161pecifik\u00e1 ste zoh\u013ead\u0148ovali pri zub\u00e1rskom kresle Modelu Pro?<\/em><\/strong><\/p>\n\n\n\n<p>Ergon\u00f3mia kresla bola postaven\u00e1 na mno\u017estve vstupov, nielen t\u00fdch na\u0161ich, ale aj t\u00fdch prich\u00e1dzaj\u00facich od <em>Diplomat Dental<\/em> a\u00a0ich konzultantov. \u0160pecifikom v r\u00e1mci ergon\u00f3mie bola ur\u010dite fix\u00e1cia tela. V\u00fdzvou v\u0161ak boli aj pohyby kresla a\u00a0jeho jednotliv\u00fdch \u010dast\u00ed. Tie musia by\u0165 maxim\u00e1lne komfortn\u00e9, preto sme rie\u0161ili aj tak\u00e9 detaily, aby sa, napr\u00edklad, pri skl\u00e1pan\u00ed chrbtovej opierky nevy\u0165ahovala \u010di nevyzliekala pacientovi vrchn\u00e1 \u010das\u0165 odevu. <\/p>\n\n\n\n<p>Fix\u00e1cia hlavy a fix\u00e1cia panvovej \u010dasti si tie\u017e vy\u017eadovali extr\u00e9mne ladenie a\u017e do perfekcionizmu. V dizajne sme museli d\u00f4sledne zoh\u013ead\u0148ova\u0165 aj hygienick\u00e9 a medic\u00ednske \u0161tandardy, \u010do bolo ve\u013eakr\u00e1t ve\u013emi n\u00e1ro\u010dne prepoji\u0165 s ostatn\u00fdmi vizu\u00e1lnymi, technick\u00fdmi alebo ergonomick\u00fdmi n\u00e1rokmi. Zauj\u00edmav\u00fdm detailom je aj opierka ruky, ktor\u00e1 mus\u00ed by\u0165 tie\u017e tak dizajnovo a\u00a0technicky odladen\u00e1, aby bola nielen pohodln\u00e1 po\u010das sedenia, ale aby neblokovala nasadanie \u010di zosadanie z\u00a0kresla.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Viac inform\u00e1ci\u00ed o\u00a0najnov\u0161ej rade \u0161pi\u010dkov\u00fdch <em>smart<\/em> zub\u00e1rskych kresiel <em>Model Pro <\/em><a href=\"https:\/\/diplomat-dental.com\/sk\/product\/model-pro-600-800\/\"><strong>n\u00e1jdete tu<\/strong><\/a>.<\/p><\/blockquote>\n\n\n\n<p><strong><em>\u010co bolo pre v\u00e1s d\u00f4le\u017eit\u00e9 pre ergon\u00f3miu dentistu a \u010do pre ergon\u00f3miu komfortu pacienta?<\/em><\/strong><\/p>\n\n\n\n<p>Pri dentistovi je to jednozna\u010dne pr\u00edstup k pacientovi, fix\u00e1cia pacienta, aby nedo\u0161lo k ne\u010dakan\u00fdm pohybom, a\u00a0aby mal dostato\u010dn\u00fd dosah na v\u0161etky n\u00e1stroje \u2013 stol\u00edk, svietidlo, ale aj perif\u00e9rne zariadenia ako no\u017en\u00fd ovl\u00e1da\u010d \u010di r\u00f4zne pr\u00eddavn\u00e9 stol\u00edky, r\u00f6ntgen, mikroskop a\u00a0podobne. <\/p>\n\n\n\n<p>Pre ergon\u00f3miu pacienta je zase hlavn\u00fdm cie\u013eom maxim\u00e1lne pohodlie po\u010das cel\u00e9ho z\u00e1kroku \u2013 od jednoduchosti sadnutia si do kresla cez celkov\u00fd pocit fix\u00e1cie a\u017e po najmen\u0161ie detaily r\u00fa\u010dok pre ide\u00e1lne a\u00a0ist\u00e9 uchopenie.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>D\u00f4le\u017eit\u00e9 bolo sp\u00e1rova\u0165 dizajnov\u00e9 \u0165a\u017eisko s&nbsp;t\u00fdm re\u00e1lnym fyzick\u00fdm, ako aj s rozlo\u017een\u00edm&nbsp;hmotnosti pozd\u013a\u017e celej zub\u00e1rskej zostavy, kde kolegovia z Diplomat Dental odviedli fantastick\u00fa pr\u00e1cu.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2784-1024x683.jpg\" alt=\"\" class=\"wp-image-5811\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2784-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2784-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2784-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2784-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2784.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Ak\u00fd bol pri tomto projekte vz\u0165ah medzi balansom hmoty a proporci\u00ed, resp. geometrie?<\/em><\/strong><\/p>\n\n\n\n<p>Proporcia a celkov\u00e9 vizu\u00e1lne rozlo\u017eenie v\u0161etk\u00fdch \u010dasti stomatologickej zostavy bolo jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch bodov, ktor\u00e9 sme sa sna\u017eili st\u00e1le kontrolova\u0165 a zlep\u0161ova\u0165. Pre jednoduch\u00e9 uchopenie je d\u00f4le\u017eit\u00e9, aby bol produkt vizu\u00e1lne vyv\u00e1\u017een\u00fd, aby hlavn\u00e1 \u0165a\u017e\u0161ia hmota bola v\u017edy v strede celej zostavy a smerom dole a hore sa viac zo\u0161t\u00edh\u013eovala. Viacer\u00e9 okrajov\u00e9 komponenty, ako stol\u00edk, perif\u00e9rne zariadenia \u010di noha kresla, n\u00e1m zase pom\u00e1haj\u00fa balans hmoty vyva\u017eova\u0165, \u010di u\u017e vizu\u00e1lne alebo aj doslova v\u00e1hovo. <\/p>\n\n\n\n<p>Hlavn\u00fdm cie\u013eom je, aby produkt p\u00f4sobil minimalisticky \u013eahko, \u0161t\u00edhlo, ale z\u00e1rove\u0148 aj stabilne po\u010das ak\u00e9hoko\u013evek pohybu. D\u00f4le\u017eit\u00e9 bolo sp\u00e1rova\u0165 dizajnov\u00e9 \u0165a\u017eisko s\u00a0t\u00fdm re\u00e1lnym fyzick\u00fdm, ako aj s rozlo\u017een\u00edm\u00a0hmotnosti pozd\u013a\u017e celej zub\u00e1rskej zostavy, kde kolegovia z <em>Diplomat Dental<\/em> odviedli fantastick\u00fa pr\u00e1cu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Celkom \u00faprimne to pova\u017eujeme za jeden z na\u0161ich najlep\u0161\u00edch projektov, kde sa n\u00e1m podarilo spolu s\u00a0\u013eu\u010fmi z Diplomat Dental dotiahnu\u0165 dizajn aj funkciu na absol\u00fatny kvalitat\u00edvny Olymp. Spolo\u010dne sa n\u00e1m podarilo prepoji\u0165 dizajn a funkciu na takej \u00farovni, ktor\u00e1 sa v\u00a0z\u00e1sade stala novou normou pre tento priemysel, \u010do potvrdzuje aj mno\u017estvo medzin\u00e1rodn\u00fdch ocenen\u00ed, ktor\u00e9 tieto produkty z\u00edskavaj\u00fa od ich uvedenia na trh.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3023-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5823\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3023-1-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3023-1-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3023-1-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3023-1-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3023-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Ako sa pozer\u00e1te na komunik\u00e1ciu medzi dizajnom a funk\u010dnos\u0165ou pri Modeli Pro?<\/em><\/strong><\/p>\n\n\n\n<p>Celkom \u00faprimne to pova\u017eujeme za jeden z na\u0161ich najlep\u0161\u00edch projektov, kde sa n\u00e1m podarilo spolu s\u00a0\u013eu\u010fmi z <em>Diplomat Dental<\/em> dotiahnu\u0165 dizajn aj funkciu na absol\u00fatny kvalitat\u00edvny Olymp. Aj napriek mno\u017estvu kompromisov, ktor\u00e9 je v\u017edy nutn\u00e9 urobi\u0165, sa n\u00e1m spolo\u010dne podarilo prepoji\u0165 dizajn a funkciu na takej \u00farovni, ktor\u00e1 sa v\u00a0z\u00e1sade stala novou normou pre tento priemysel, \u010do potvrdzuje aj mno\u017estvo medzin\u00e1rodn\u00fdch ocenen\u00ed, ktor\u00e9 tieto produkty z\u00edskavaj\u00fa od ich uvedenia na trh. S\u00fahra dizajnu a\u00a0funkcionality tu mus\u00ed by\u0165 absol\u00fatna, \u010do sa aj podarilo a\u00a0od za\u010diatku to bolo prioritou pre obe strany.<\/p>\n\n\n\n<p><strong><em>Ak\u00e9 v\u00fdzvy pri dizajne prin\u00e1\u0161a koncepcia minimalizmu, ktor\u00fd je pre Diplomat Dental typick\u00fd?<\/em><\/strong><\/p>\n\n\n\n<p>Minimalizmus bol cie\u013eom, nielen kv\u00f4li tomu, aby produkt z\u00edskal svojsk\u00fa dizajnov\u00fa identitu a bol \u00faspe\u0161n\u00fd aj v\u00a0predaji a\u00a0pou\u017e\u00edval sa ve\u013ea rokov, ale najm\u00e4 preto, \u017ee u\u017e pri prvotn\u00fdch anal\u00fdzach a\u00a0re\u0161er\u0161iach tohto segmentu sme minimalizmus ve\u013emi r\u00fdchlo identifikovali ako potrebn\u00fa protistranu komplikovan\u00fdch a\u00a0\u010dasto a\u017e zastra\u0161uj\u00faco pretvarovan\u00fdch stomatologick\u00fdch s\u00faprav, ktor\u00e9 sme videli u konkurencie. Ve\u013ekou v\u00fdzvou bolo ur\u010dite dosiahnu\u0165 minimalizmus pri tak komplexnom produkte, ktor\u00fd m\u00e1 mno\u017estvo s\u00fa\u010dast\u00ed a\u00a0nastaven\u00ed. Bolo potrebn\u00e9 \u00eds\u0165 a\u017e na level najmen\u0161\u00edch mo\u017en\u00fdch detailov, ak\u00fdmi s\u00fa skrutky, spojnice a\u00a0podobne.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>80 % \u010dasu tr\u00e1vili dizajn\u00e9ri s 3D modelmi, 20 % \u010dasu zabrala kresba, obhliadky a anal\u00fdzy fyzick\u00fdch modelov v mierke 1:1, ktor\u00e9 prebiehali priamo vo v\u00fdrobe Diplomat Dental.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<p><strong><em>Ak\u00e1 bola pri Modeli Pro miera pr\u00e1ce dizajn\u00e9ra s 3D a fyzick\u00fdm modelom?<\/em><\/strong><\/p>\n\n\n\n<p>80 % \u010dasu tr\u00e1vili dizajn\u00e9ri s 3D modelmi, 20 % \u010dasu zabrala kresba, obhliadky a anal\u00fdzy fyzick\u00fdch modelov v mierke 1:1, ktor\u00e9 prebiehali priamo vo v\u00fdrobe <em>Diplomat Dental<\/em>. Samozrejme, v\u00a0mnoh\u00fdch pr\u00edpadoch sa to, \u010di dizajn funguje preverovalo cez simul\u00e1cie materi\u00e1lov, nasvieten\u00ed, vizualiz\u00e1ci\u00ed, ale aj virtu\u00e1lnej reality \u010di 3D tla\u010de. S\u00fa\u010dinnos\u0165 \u013eud\u00ed z <em>Diplomat Dental<\/em> bola v tomto pr\u00edkladn\u00e1, ke\u010f\u017ee v\u00a0rovnak\u00fdch momentoch sa s\u00fa\u010dasne overovala funk\u010dn\u00e1, technick\u00e1 aj ergonomick\u00e1 str\u00e1nka produktu.<\/p>\n\n\n\n<p><strong><em>Ako prebiehalo testovanie?<\/em><\/strong><\/p>\n\n\n\n<p>To prebiehalo v r\u00f4znych etap\u00e1ch a\u00a0s\u00a0r\u00f4znymi \u010dlenmi na\u0161ich t\u00edmov \u2013 dizajn\u00e9rmi, kon\u0161trukt\u00e9rmi, ale aj s\u00a0obchodn\u00edkmi \u010di priamo pou\u017e\u00edvate\u013emi, ktor\u00fdmi s\u00fa stomatol\u00f3govia, stomatologi\u010dky a\u00a0ich asistenti. V\u0161etky tieto vstupy sa n\u00e1sledne vyhodnotili a\u00a0zapracovali do \u010fal\u0161ieho v\u00fdvoja.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Testovanie komfortu reflektuje pou\u017e\u00edvanie produktu, anat\u00f3miu \u013eudsk\u00e9ho tela a&nbsp;u\u017e existuj\u00face relevantn\u00e9 prieskumy a anal\u00fdzy aj z in\u00fdch trhov, ktor\u00e9 sa zbieraj\u00fa a&nbsp;vedecky sk\u00famaj\u00fa u\u017e dek\u00e1dy.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<p><strong><em>Ako sa pri tak\u00fdchto projektoch meria miera komfortu?<\/em><\/strong><\/p>\n\n\n\n<p>Existuje viacero met\u00f3d. Jednou je samozrejme subjekt\u00edvne pos\u00fadenie v&nbsp;zmysle, \u010d\u00edm viac n\u00e1zorov, t\u00fdm lep\u0161\u00ed priemer. Druhou je odborno-objekt\u00edvna met\u00f3da, ktor\u00e1 reflektuje pou\u017e\u00edvanie produktu, anat\u00f3miu \u013eudsk\u00e9ho tela a&nbsp;u\u017e existuj\u00face relevantn\u00e9 prieskumy a anal\u00fdzy aj z in\u00fdch trhov, ktor\u00e9 sa zbieraj\u00fa a&nbsp;vedecky sk\u00famaj\u00fa u\u017e dek\u00e1dy.<\/p>\n\n\n\n<p><strong><em>Ako prebieha va\u0161a spolupr\u00e1ca s v\u00fdrobn\u00fdm a technologick\u00fdm t\u00edmom Diplomat Dental?<\/em><\/strong><\/p>\n\n\n\n<p>Fantasticky! Komunikujeme spolu na t\u00fd\u017edennej b\u00e1ze vo ve\u013emi efekt\u00edvnom tempe a na ve\u013emi profesion\u00e1lnej \u00farovni. Za tie roky sa n\u00e1m podarilo ve\u013emi dobre zohra\u0165, \u010do vedie k vz\u00e1jomn\u00e9mu re\u0161pektu a spolo\u010dn\u00e9mu vn\u00edmame dizajnu a&nbsp;funk\u010dnosti na rovnakej hodnotovej \u00farovni.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Dizajn stomatologick\u00e9ho kresla m\u00f4\u017ee by\u0165 aj kr\u00e1sny, ak sa dobre zlad\u00ed dizajn aj funkcia, produktu to neskuto\u010dne prid\u00e1va na hodnote.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3178-1024x683.jpg\" alt=\"\" class=\"wp-image-5817\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3178-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3178-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3178-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3178-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_3178.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Ak\u00fd typ sp\u00e4tnej v\u00e4zby bol pre v\u00e1s pri tomto projekte k\u013e\u00fa\u010dov\u00fd?<\/em><\/strong><\/p>\n\n\n\n<p>Prototypy v&nbsp;mierke 1:1 a re\u00e1lne testovanie. Tie\u017e sp\u00e4tn\u00e1 v\u00e4zba od zub\u00e1rov a ich asistentov.<\/p>\n\n\n\n<p><strong><em>V \u010dom v\u00e1s s odstupom \u010dasu dizajn stomatologick\u00e9ho kresla najviac prekvapil?<\/em><\/strong><\/p>\n\n\n\n<p>\u017de m\u00f4\u017ee by\u0165 aj kr\u00e1sny. \u017de ak sa dobre zlad\u00ed dizajn a funkcia, produktu to neskuto\u010dne prid\u00e1va na hodnote, a \u017ee dizajn je aj o limitoch, ktor\u00e9 s\u00fa n\u00e1m tvrdo dan\u00e9 a my z nich aj napriek tomu dostaneme to najlep\u0161ie.<\/p>\n\n\n\n<p><strong><em>Pou\u017eili ste pri tomto projekte aj nejak\u00fd ne\u0161tandardn\u00fd postup, ktor\u00fd zvy\u010dajne nepou\u017e\u00edvate?<\/em><\/strong><\/p>\n\n\n\n<p>Nie, v&nbsp;z\u00e1sade nie. Jedin\u00e9 nezvy\u010dajn\u00e9 bolo, ako n\u00e1s kon\u0161trukt\u00e9ri re\u0161pektuj\u00fa a na\u010d\u00favaj\u00fa na\u0161im n\u00e1zorom a prosb\u00e1m, \u010do si ve\u013emi v\u00e1\u017eime, lebo to je potom rados\u0165 spolupracova\u0165 <em>(smiech)<\/em>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Pri dizajne zub\u00e1rskeho kresla je k\u013e\u00fa\u010dov\u00e9 h\u013eadanie jednoduchosti a&nbsp;ma\u0165 ve\u013emi dobr\u00fd odborn\u00fd preh\u013ead v danej problematike.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<p><strong><em>\u010co dnes po sk\u00fasenosti pova\u017eujete pri dizajne zub\u00e1rskeho kresla za k\u013e\u00fa\u010dov\u00e9?<\/em><\/strong><\/p>\n\n\n\n<p>H\u013eadanie jednoduchosti a ve\u013emi dobr\u00fd odborn\u00fd preh\u013ead v danej problematike. Je to tak komplexn\u00fd produkt, \u017ee ak ho neovl\u00e1date celkovo, tak za\u010dnete na jeho jednej strane a k druhej sa u\u017e nedostanete, lebo sa medzit\u00fdm strat\u00edte v\u00a0r\u00f4znych podob\u00e1ch konfigur\u00e1ci\u00ed.<\/p>\n\n\n\n<p><strong><em>Existuj\u00fa nejak\u00e9 univerz\u00e1lne princ\u00edpy komfortu a ergon\u00f3mie, ktor\u00e9 aplikujete?<\/em><\/strong><\/p>\n\n\n\n<p>Ni\u010d tak\u00e9 univerz\u00e1lne neexistuje. Vo v\u0161eobecnosti je v\u0161ak potrebn\u00e9 zabezpe\u010di\u0165 v\u00fdborn\u00fa fix\u00e1ciu tela a jeho \u010dast\u00ed po\u010das z\u00e1kroku, \u010do sp\u00f4sobuje fyzick\u00fd komfort. Minimalistick\u00fd a\u00a0nie ostro \u010di agres\u00edvne laden\u00fd dizajn zase stimuluje psychologick\u00fd komfort. V\u0161etky ostatn\u00e9 konkr\u00e9tne rie\u0161enia komfortu a ergon\u00f3mie sa individualizuj\u00fa pod\u013ea konkr\u00e9tneho produktu, jeho technickej architekt\u00fary a dizajn stylingu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Celkovo je t\u00e9ma psychologick\u00e9ho komfortu, \u010di\u017ee to, ako vizu\u00e1lne produkt p\u00f4sob\u00ed na pacienta u\u017e pri vstupe do ambulancie, extr\u00e9mne podstatn\u00e1. \u010c\u00edm jednoduch\u0161\u00ed a \u201ezaoblenej\u0161\u00ed\u201c dizajn sme schopn\u00ed vytvori\u0165, t\u00fdm menej bude v pacientovi vyvol\u00e1va\u0165 strach.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<p><strong><em>Ako pracujete pri n\u00e1vrhoch s psychol\u00f3giou \u010di behavior\u00e1lnymi aspektmi dizajnu?<\/em><\/strong><\/p>\n\n\n\n<p>V r\u00e1mci dizajnu zdravotn\u00edckych produktov je to jeden z hlavn\u00fdch parametrov, s\u00a0ktor\u00fdm pracujeme. Celkovo je t\u00e9ma psychologick\u00e9ho komfortu, \u010di\u017ee to, ako vizu\u00e1lne produkt p\u00f4sob\u00ed na pacienta u\u017e pri vstupe do ambulancie, extr\u00e9mne podstatn\u00e1. \u010c\u00edm jednoduch\u0161\u00ed a \u201ezaoblenej\u0161\u00ed\u201c dizajn sme schopn\u00ed vytvori\u0165, t\u00fdm menej bude v pacientovi vyvol\u00e1va\u0165 strach, \u010do je pri produktoch tohto typu k\u013e\u00fa\u010dov\u00e9. <\/p>\n\n\n\n<p>Behavior\u00e1lne aspekty, teda, ako sa bude pacient spr\u00e1va\u0165 a pou\u017e\u00edva\u0165 produkt po\u010das z\u00e1kroku, zasada\u0165 do\u0148, ale aj napr\u00edklad odp\u013e\u00fava\u0165 si pri z\u00e1kroku a\u00a0\u010fal\u0161ie ve\u013emi praktick\u00e9 aspekty spr\u00e1vania s\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou dizajnov\u00e9ho aj technick\u00e9ho v\u00fdvoja produktu. Z\u00e1rove\u0148 je potrebn\u00e9 do tejto dizajnovej rovnice zakomponova\u0165 aj spr\u00e1vanie stomatol\u00f3ga a\u00a0jeho t\u00edmu ako druhej u\u017e\u00edvate\u013eskej strany. Na\u0161ou snahou je preto proces pre obe strany zjednodu\u0161i\u0165, nevytv\u00e1ra\u0165 fyzick\u00e9 prek\u00e1\u017eky a kontrolova\u0165 cel\u00fd \u010das dostupnos\u0165 v\u0161etk\u00fdch \u010dasti zub\u00e1rskej s\u00fapravy pre pacienta aj zub\u00e1ra a\u00a0jeho t\u00edmu.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\"><strong>Dizajn\u00e9rsky t\u00edm WERKEMOTION<\/strong><\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\">Bystr\u00edk <strong>M\u00ed\u010dek<\/strong>, \u0160imon <strong>Ko\u017ei\u010dka<\/strong>, Miloslav <strong>Melich\u00e1rek<\/strong>, Adam <strong>Danko<\/strong>, Filip <strong>Mauk\u0161<\/strong><\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#f7f7f7\">V\u0161etci dizajn\u00e9ri z\u00a0t\u00edmu \u0161tudovali v\u00a0odbore priemyseln\u00fd alebo transportn\u00fd dizajn. Ka\u017ed\u00fd z\u00a0nich m\u00e1 za sebou viacer\u00e9 spolupr\u00e1ce u\u017e po\u010das \u0161t\u00fadia, najm\u00e4 s\u00a0automobilkami ako <em>Mercedes-Benz<\/em>, <em>Volkswagen<\/em>, <em>\u0160koda<\/em>, <em>Audi<\/em>, <em>Renault<\/em>, ale aj slovensk\u00fd <em>Aeromobil<\/em>. Spod ich r\u00fak vy\u0161li u\u017e okrem <em>smart<\/em> zub\u00e1rskych kresiel aj n\u00e1vrhy offroadov\u00fdch autobusov, rie\u010dnych plavidiel, tankeru, inovat\u00edvnych po\u010d\u00edta\u010dov \u010di laserov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2757-1024x683.jpg\" alt=\"\" class=\"wp-image-5842\" srcset=\"https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2757-1024x683.jpg 1024w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2757-300x200.jpg 300w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2757-768x512.jpg 768w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2757-1536x1025.jpg 1536w, https:\/\/diplomat-dental.com\/wp-content\/uploads\/2022\/10\/IMG_2757.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Ak\u00e9 s\u00fa najd\u00f4le\u017eitej\u0161ie aktu\u00e1lne trendy v priemyselnom dizajne?<\/em><\/strong><\/p>\n\n\n\n<p>Vytv\u00e1ra\u0165 produkty, ktor\u00e9 bud\u00fa viac udr\u017eate\u013en\u00e9 a\u00a0bud\u00fa sa m\u00f4c\u0165 pou\u017e\u00edva\u0165 dlhodobo. Z\u00e1rove\u0148 sa o\u010dak\u00e1va, \u017ee bud\u00fa \u013eahko opravite\u013en\u00e9 namiesto potreby nov\u00e9ho n\u00e1kupu. Ve\u013emi d\u00f4le\u017eit\u00e9 s\u00fa dnes aj pou\u017eit\u00e9 materi\u00e1ly a\u00a0celkovo zni\u017eovanie tvorby odpadu, ale aj mno\u017estva spotrebovanej energie pri v\u00fdrobe produktu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e<em>Odpor\u00fa\u010danie dizajn\u00e9rov pre stomatol\u00f3gov? Aby kl\u00e1dli d\u00f4raz na to, ako psychologicky p\u00f4sob\u00ed prostredie ambulancie na ich pacientov.<\/em>\u201c<\/p><\/blockquote>\n\n\n\n<p><strong><em>Je slovensk\u00fd trh v oblasti dizajnu nie\u010d\u00edm \u0161pecifick\u00fd v porovnan\u00ed s t\u00fdm glob\u00e1lnym?<\/em><\/strong><\/p>\n\n\n\n<p>U&nbsp;n\u00e1s je potrebn\u00e9 \u013eu\u010fom st\u00e1le vysvet\u013eova\u0165 z\u00e1kladn\u00e9 hodnoty, pre\u010do je dizajn d\u00f4le\u017eit\u00fd a to nielen po vizu\u00e1lnej, ale aj obchodnej \u010di marketingovej str\u00e1nke. Ide o&nbsp;hodnotu, ktor\u00e1 m\u00e1 z\u00e1sadn\u00fd dopad nielen na \u00faspe\u0161nos\u0165 produktu, ale aj celej zna\u010dky.<\/p>\n\n\n\n<p><strong><em>\u010co by ste z poh\u013eadu dizajn\u00e9ra poradili stomatol\u00f3gom pri zaria\u010fovan\u00ed ambulancie?<\/em><\/strong><\/p>\n\n\n\n<p>Aby kl\u00e1dli d\u00f4raz na to, ako psychologicky p\u00f4sob\u00ed prostredie ambulancie na ich pacientov.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako funguje spolupr\u00e1ca Werkemotion na v\u00fdvoji produktov s Diplomat Dental?<\/p>\n","protected":false},"author":366,"featured_media":5787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[37,36],"tags":[],"class_list":["post-5785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacie","category-rozhovory"],"acf":[],"yoast_head":"<!-- This site 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